Snapflow Persona

I worked with my team to develop a user persona for our product. To find the interviewees, we contacted local tech companies and organizations and asked anyone interested to fill out a screener interview. We narrowed down the list of applicants by pulling a few candidates from each category.

Each interview was about 1-1.5 hours long. I transcribed the interviews then analyzed the patterns that emerged from them to help craft the persona.

This is the final artifact I created in order to share the results with the rest of the company.